The Famed Crystal Jade comes to Manila

Monday, September 13, 2010

Posted by Sai

For any loyal customer, the words “Crystal Jade” recall a lot of wonderful, if not mouth-watering, things. He associates phrases like “ultimate satisfaction” and “authentic Chinese food frenzies”. But on top of both comes the words “quality food, quality service”- the promise it consistently gives and at best, lives up to.

Crystal Jade Culinary Concepts Holding is one of Asia’s most celebrated and multi-awarded food & beverage companies. It has been satisfying the cravings of authentic Chinese cuisine aficionados in more than 80 outlets with 19 culinary concepts in Singapore and other major cities in the Asia-Pacific region. A name respected for the success it has been relishing over the years, it hails itself as a reliable provider of consistent quality food and service.

What could better prove this but Crystal Jade’s richly diversified culinary concepts that have sprung from various influences and inspirations. These range fine dining Cantonese, Teochew and Shanghai cuisine, to casual dining concepts which include Lanzhou La Mian and Shanghai favorites down to Cantonese barbecue meat, noodle and congee, authentic Korean fare, Hong Kong style buns and Dim Sum to Western boutique café and restaurants and international collection of pastries and bread. If there’s one thing it is a master of, it is the simple art of perfecting refined food culture for those who appreciate good food.

Crystal Jade restaurant
Over 19 years of strategic development, the group has grown to be Singapore’s leading diversified food and beverages company. It has set its foothold in Singapore, China (Beijing, Shanghai, Hangzhou, Qingdao), Hong Kong, Thailand (Bangkok), Malaysia (Kuala Lumpur), Vietnam (Ho Chi Minh City), South Korea (Seoul), Indonesia (Jakarta) and Japan (Tokyo). And now the food haven that prides itself for providing superior service & quality cuisine is coming to the Philippine shores to wet the appetites and please the palates of casual diners and the most discerning food buffs who desire for a total dining experience- the right mix of mouth-watering dishes, A-class service and comfy, truly oriental ambience.
In a few days, the famous food franchise through its local partner Red Dragon Culinary Concepts Inc. shall open up its doors to Pinoy foodies and food lovers of all race, age, gender and cravings in its beautifully designed Crystal Jade La Mian Xiao Long Bao outlet in Virra Mall, Greenhills Shopping Center in San Juan. This flagship outlet shall be home to the much loved La Mian, Chinese noodle made from the finest ingredients and hand pulled to a perfection that elicits a taste and feel no machine nor regular chef can match and the Superb Xiao Long Bao, a steamed soupy pork dumpling dish that originated from China. As it is small, delicate, exquisite and steamed in a bamboo basket, hence the name "xiao long bao" or “small basket dumpling” came about. Each lip-smacking piece deliciously comes with smooth soft skin, filled with the freshest succulent meat and delicious soupy broth that is uniquely tasty. With every mouthful comes a juicy explosion- it’s a superb guarantee. Both are delectable treats loyal customers and first-time visitors should never miss out.

What else should you watch out for in the grand launch of Crystal Jade in the country? Or better yet, who else should you be excited about? Since Crystal Jade has been known for being the ultimate seat of Chinese food fare, its brilliant minds have brought with them seven master chefs from Hong Kong to serve up nothing but only the incomparably authentic feel, flavor and aroma of Chinese cuisines- “Lanzhou” handmade noodle, Shanghai favorites, Xiao Long Bao & Dim Sum, above others.

For those who have been to some of Asia’s prime shopping, tour and food destinations such as Singapore, Japan and Hong Kong among others, Crystal Jade is a must-visit stopover. It’s the “it” dining place for the ones who seek indulgent gastronomical encounters enjoyed only at affordable prices, a commitment its owners and present local partner upholds deeming customer satisfaction as top priority. This is probably one of the notable reasons why Crystal Jade outlets all over Asia have been garnering praises and the highest honors given only to the food industry’s best.

Its outlets at Harbour City, Tai Yau Plaza and Telford Plaza in Hong Kong are listed in the Michelin Guide Hong Kong/Macau 2010 Bib Gourmand, a recognition of their being the inspector's favorites for Good Value and for offering Good Food at Moderate Prices. For two years in a row, it was named as Reader’s Digest Trusted Brand, gaining Gold in the Family Restaurant category. In 2009, it was named one of the Top CitiBusiness Regional Brands and Top Established Brands at the Singapore Prestige Brand Awards. It was also Singapore Press holdings Limited’s People’s Choice awardee for Best Chinese Restaurant and Best Service Eatery. Its chairman and CEO Ip Yiu Tung has even garnered the coveted “The Entrepreneur of the Year” in 2009 by the Rotary-ASME Singapore. All these and a long list of other awards acknowledging its leadership in the food industry prove that Crystal Jade is not only well-patronized but beloved and trusted by customers for the wholesome satisfaction only it gives.

And just recently, Crystal Jade has also been hailed as a Superbrand. To be a Superbrand according to the “World's Independent Arbiter of Branding’s” site, one must “instantly be recognizable to its intended target audience and has established the finest reputation in its field.” There’s no denying, Crystal Jade is a precious treasure in the food biz. And pretty soon, we’ll all have the chance to sink our teeth into its fresh whole line-up of tummy-filling, delightful Chinese chows.

Watch out for the grand opening of Crystal Jade in the Philippines on September 13, 2010. Treat yourself to world-class, authentic Chinese cuisine dining experience. Indulge and savor refined food culture, only at Crystal Jade. For more information visit or call Red Dragon Culinary Concepts Inc. at (02) 5706912.


Sai said...

Will post my food review soon!

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